Lights! Camera! VINE!

Did you ever think you would be able to convey a message or provide entertainment to your friends in a 6.5 second video clip?  Well, Vine let’s you do just that! Vine is a video-sharing mobile app owned by Twitter that allows users to create and post short video clips (maximum of 6.5 secs) which can be shared or embedded on social networking services such as Twitter & Facebook. When designed, Vine was initially just for iOS services, but has since expanded to include users with devices that have Android, Blackberry, and Windows operating systems. On April 9, 2013, less than 5 months after its' debut, Vine became the most-downloaded free app within the iOS App Store & the most used video-sharing application in the market. Vine currently has over 13 million users. Click Here to Learn a little More!

How to Use Vine

Vine users create short video clips up to 6.5 seconds long, while recording through Vine's in-app camera. Vine enables users to create visual illusions or tell quick multi-scene stories & broadcast them to the world!

Users start and stop a video recording with a tap on the Vine app which can be downloaded to a smartphone or a tablet.

There is no way to edit footage on Vine, no video filters, no red record button, no play button. Vine is strictly "Touch to shoot, Scroll to play."

Vine edits video content for users by stitching their shots together in sequential order. Users cannot reorder nor trim footage. Vines are shot in real-time--the video sharing app does not allow videos to be uploaded from users' camera roll nor does it allow adding external audio-ambient sounds only.

Vine videos are square and low-definition content. Vine can be shared and embedded on Twitter and Facebook.

Vine 101

13 million users share 1 million videos on Vine each day, according to analytics from Simply Measured. Vine is integrated with Twitter, another Social Networking Site. Twitter reports that 5 vines are tweeted every second. Most Vines are posted on weekends as that is the most popular time to share vines. 10:00 am-11:00 am is the hour of the day in which most Vines are sent. Check out this cool website I designed to give you the 411 on Vining!

In the latest update, Vine added features that delivered powerful, improved camera tools while making discovering clips easier for Vine users. These features included new grid, focus, & ghost tools, 15 channels for users to submit posts to—each with their own theme and popular feed, an “On-the-Rise” feature that enables users to find new people who are garnering the attention of the Vine Community, the ability to revine which allows you to share other people’s vine, as well as the option to protect their posts and control who   can see their posts. 

Vine & Marketing

Many Social Networking Sites are free for Brands and free for their customers to use. Almost all Companies/Brands utilizing Social Media use traditional sites like Facebook & Twitter,

but many are beginning to incorporate video into their Integrated Marketing Campaigns. On September 9, 2013, Dunkin Donuts became the first company to use a single Vine as a television advertisement.

Other Companies are using Vine to market to their target audiences as well. Rival IQ recently listed the Top 5 Companies using Vine for marketing; among them were companies like Dove and Taco Bell who have BOTH began experimenting with the App to create innovate clips to reach their followers. 

One of the biggest ways Companies are using Vine to market to their audience is by showing their personality. It is extremely important for companies to be themselves and to make sure they have the same voice throughout all of their social networking sites—including Vine. What better way to broadcast your companies’ overall personality than through fun, quirky, creative video clips! There are other important tips for using Vine to market to audiences as well and Sprout Content lists the “5 Ways to UseVine for Social Media Marketing”. Using Time Lapse as well as Sharing and Promoting your clips on other social networking sites are listed among their Best Practices. 

Aside from being creative, showing personality and using Hashtags, Brands can also stand out by using Vine videos to market to their target audiences by creating “How to Videos”.

“How to Videos” are important because they are instrumental in informing the customers, introducing the customer to new products,  as well as entertaining them and keeping them engaged.

I’ve given you some amazing tips and insight of the popular Video-Sharing app we know as Vine…..how will you use Vine to get your point across? Remember, you only have 6.5 secs!