“The more passionate and argumentative I get the more followers and friends I make online.”

Monday, November 18, 2013

Optimizing the O.C.D. Experience

Justin Klosky, founder & CEO of the OCD Experience, is steadily solidifying his place as a popular, preferred leading Professional Organizer/Life Coach on a national level since becoming the “in-house” Organizational Expert on Anderson Cooper’s syndicated show, Anderson, appearing on other popular national shows like The Talk, and contributing tips and best practices on radio shows and in print media outlets.

Klosky is currently preparing to promote his book “Organize & Create Discipline- An A-Z guide to an Organized Existence” and he’ll kickstart the promotional campaign in Q1 2014.
He’s developed ideas on how he plans on expanding the OCD Experience through branching other divisions, developing organizational seminars that will give clients the tools and resources to learn how to live the OCD lifestyle as well as how he wants to grow his organizing products and services by introducing innovative, trendy organizing tools & gadgets to the world.

Company Analysis:

O.C.D. Experience was founded by Justin Klosky in 2008 and it is a nationally recognized professional organization company that helps people find clarity in their lives by completely deconstructing and reorganizing people’s lives by providing them with personalized organizational practices and disciplines. The idea behind the Brand is revealed in the companies’ acronym O.C.D. which stands for “Organize and Create Discipline”. By providing solutions using the OCD System, clients are empowered to apply the customized plan to any circumstance or space, finding clarity in their space, mind, and life along the way.

What makes O.C.D. Experience special is Justin Klosky’s,  the founder, experience suffering clinical obsessive compulsive disorder that inspired him to create the company. In overcoming his battle with OCD, Justin learned how to develop disciplines in his life that helped him organize and journey through the obsessions that cluttered his mind. His own personal experience, makes him a powerful force who is able to coach others and show them the benefits of how having an organized life first will contribute to having an organized space as well.

O.C.D. Experience currently offers in-home consulting services in NY, LA, & Miami as well as virtual consulting services to clients living outside of those geographic realms. The O.C.D. Experience team prides themselves on living & carrying out their mission of “helping people find clarity & peace” in their space, mind, and life without judgment” when going into clients’ homes and organizing the problem “areas” in their lives. The O.C.D Experience team has customized solutions that benefit all—regardless of how large or unique the space or personal situation.

The O.C.D. Experience Brand has garnered national attention through Justin’s presence as an “in-house organizational expert” on Anderson Cooper’s syndicated show “Anderson”, as well as through his appearance on other popular national television shows like “The Talk”, radio shows, and his contributions in print media outlets.

The primary audience of O.C.D. Experience is women as well as Business and Manufacturing Companies. O.C.D. Experience helps women maintain and better manage their household through personalized organizational systems. Businesses and Manufacturing Companies benefit from the O.C.D. Experience because they receive a customized organization plan & system that improves efficiency, increases productivity, empowers workers and employees-riding waste and saving time and money along the way, ultimately resulting in the speedy progression of the company to higher levels of success.

While these are just the two most notable groups of their audience, generally speaking everyone can benefit from having organization in the spaces and areas that surround their lives. There is definitely opportunity for the O.C.D. Experience to appeal and subsequently benefit the masses on both vertical and horizontal levels.

Justin & the company are currently gearing up for the release of Klosky’s book which is set to hit stands towards the end of 2013. In addition to organizational consulting,  Klosky speaks to colleges, high schools, and corporations throughout the nation, the company sells a wallet and they launched a smartphone app that assists parents in teaching and monitoring organizational skills and efforts to their children.

Having a Professional Organizer is steadily becoming viewed less as a “luxury service” and more as a “necessity”. Just last year, USATODAY reported “organizing is a big business and growing, the industry having doubled size in just the last 10 years”. In an interview earlier this year with Idea Mensch, an online community of entrepreneurs who share their stores and lessons learned, Klosky said “the best way to bring anything to life is by acting on it. Nothing will ever get done if action isn’t being taken”, and we’ve used his quote to serve as our “mantra” in developing an Integrated Marketing Communication Plan that will fully benefit the O.C.D. Experience through utilization of various multimedia channels.

The proposed Integrated Marketing Communications Plan advocates using the majority of the company’s allocated budget towards hiring Specialized, highly trained, qualified Professional Organizers across the U.S. to increase our efforts in being the leading Professional Organizing Company on a national level as well as towards creating promotional material to distribute across traditional media outlets that will help us maximize our audience reach, gain new clients, while further solidifying Brand loyalty with current clients.

The objectives mentioned above require the majority of our budget, however they do not demand the majority of our time.—leaving us ample opportunity to spend more hours revaming the O.C.D. Experience’s Social Media channels. In a 2012 article, Comcast Business stated, “Social Media programs are most effective when the right tools are used, enough time is allotted for the programs to build momentum and you are committed to delivering value to customers as opposted to selling to them”, and this is why our proposed IMC plan divides the companies’ budget and time in a way we believe will best drive community building, traffic to the company website, and increase Brand awareness, consideration, loyalty and advocacy.

At the end of  2014’s first quarter, efforts told achieving all of the aforementioned objectives will have introduced and established. Analytics will show the company has:
1. Online and offline Brand Consistency across all media channels
2. Reached a larger audience
3. Increased website traffic
4. Established loyalty and business in current and new markets
5. Increased sales
6. Generated a consistent demand for the companies’ products and services
7. Built Relationships & Partnerships where  necessary
8. Layed the foundation towards being the leading Professional Organizing company on a national  level.

In this IMC plan, you'll find an analysis of the current IMC efforts as well as recommendations that incorporate the proposed IMC plans strategies and objectives in regards to the OCD Experience's website, blog, social media sites, & events. A full version of my proposed Integrated Marketing Communications Plan was prepared for & shared in private with Justin Klosky, founder of OCD Experience for a class project.